CRANDALL ROGERS

Crandall has been a working professional in the entertainment industry since the early 1980’s and from running a follow spot to stage managing Opera to producing and marketing shows, she has done it all.

She worked in the design and production department of a LORT theatre. She developed and ran a full time high school drama department which specialized in large scale productions. She taught technical arts and produced, directed and designed productions such as "Titanic," and "Les Misérables."

Her early years in music included time in New York working first in marketing and PR before joining the management team at The Savoy Theatre, as well as working with clients that included MTV, PBS, Miller Time Concerts on the Pier and major NYC promoters.

As a showcase veteran with 20+ years producing at APAP, the regional conferences and the Juried Showcases at PAE, Crandall recognized the unique challenges that showcasing presents. She founded FourMortals to address those challenges and provide showcase rooms designed to meet the ever-changing needs of artists, agents and presenters alike. Her varied professional experience coupled with her time in the showcase trenches allow her to bring a unique perspective to the programming and curation of her showcase events.

Before turning full time to FourMortals Productions and its charitable arm One Choice for Change, Crandall was an Agent Associate with Skyline Music, working in the PAC Market for 10 years.

Crandall is a past vice president of NAPAMA and a member of APAP, Folk Alliance International, Arts Midwest and Western Arts Alliance. She currently serves as a special advisor to the Midwest Arts XPO (MAX) conference. In 2024, she was honored by NAPAMA as the recipeient of its Liz Silverstein Award for Agent-Manager of the Year.